Pinterest: A “Visual” Social Bookmarking Tool You and I Can't Ignore

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Pinterest Logo

I value my time. Which is why I'm rarely an “early adopter” of new social media tools.

Twitter and Facebook both had to prove their worth to me before I decided to get on board. I'm still undecided about LinkedIn, MySpace (ha!), and even Google+.

But when I heard about the rapid growth of this new “visual” social bookmarking site,, I had to check it out.

What Is Pinterest?

Let's ask them! From their about page: “Pinterest is a Virtual Pinboard”.

The more detailed elevator pitch explains it like this:

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

Did you see that part about “people use pinboards to plan their weddings?”

Yeah, that perked my “Pinterest” too. (Sorry, that was a pretty lame joke).

But Really, What Is This Thing and Why Is It All the Rage?

Well, it's kinda like a mish-mash of twitter, flickr, digg, and evernote. I think…..maybe.

As a simple Pinterest user (as opposed to marketer or advantage taker), people are using Pinterest to bookmark images and links to stuff they care about and want to either organize, reference, compare, or share with other people.

For example….let's say I'm getting married and shopping around for a photographer.  On my Pinterest account I could create a pinboard called “Wedding Photographers I Like” and as I search and find cool photographers (and cool photographs) I would use the “Pin It” tool to bookmark the image and the link to my pinboard.

In the non-digital world this would be the same as cutting out pretty pictures in wedding magazines and then gluing them to a big piece of cardboard.

Pinterest is just faster, has less toxic fumes – and is apparently way more addictive.

Plus you can search other peoples pins and boards, share your own, “like”, comment, tweet….the whole social media 9 yards.

Why Should I, As a Wedding Photographer, Care About Pinterest?

For one – Pinterest is HUGH and getting HUGER (like….2006 facebook huge…..)

And it just happens to be big with women between the ages of 25-34 — an audience us wedding photographers are keenly familiar with,  no?

Pinterest Audience Stats

Secondly, Pinterest is VISUAL….and wouldn't you say that our business is also visual?

That's reason enough for me to at least start up an account and check under the hood.

Which brings me to the next question…

How Do I Get In On This?

Remember the beginnings of gmail?  It was rolled out as “invite” only.

Apparently Pinterest thinks this is a good product launch strategy…as they are doing the same thing.

That's right, you can't just sign up.  You have to be invited by another user to get an account.

……………[awkward silence]……………

Oh, come on. Of course I'll send you an invite! What are friends for!!

Just leave a comment on this post (and remember to include your email address!).

Thanks for the Invite! Now What's a Quick Way to Get Started?

Your welcome! :)

I'd love to give you the Complete Pinterest Marketing Guide to Land 40+ Weddings in 2012 (or your money back!)…

…but I can't….yet.

I just signed up myself and still need time to figure it all out.

For now I'd suggest two things:

  1. Complete Your Pinterest Profile — Let people know who you are, link to your facebook, twitter, and website/blog.
  2. Create a “Wedding Photography Inspiration” Bucket — Find wedding images that you like (by browsing website or pinboards) and use the “Pin It” button to collect 'em.

Then, if you feel so inclined, come and…

Follow Me on Pinterest

Lastly, please leave a comment and share your thoughts on this new tool. Love it? Hate it? Skeptical? Inquiring minds want to know!

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