Today's blog post is going to get a little geeky. But bare with me, because I'm going to talk about something that has the potential to really boost your marketing as a professional wedding photographer.
If you couldn't guess from the title, I'm going to be talking about QR Codes. It's the latest and greatest in offline marketing. By offline marketing, I mostly mean marketing on print. You know…like paper. Gasp!
What the heck are QR Codes?
QR Codes (aka Quick Response Codes) are those little square bar codes that you might have seen in the oddest of places recently. Just this week in my small mountain town I've seen QR Codes in newspapers, magazines, realtor listings, and even on wine bottles!
The concept is simple, but a little mind-blowing.
If you have a smartphone (iPhone, Blackberry, Android, etc.) you can use the built-in camera and a free QR Code Scanner App to scan any QR code. The QR code has information in it which tells your smart phone to perform a specific action. QR Codes can do all sorts of things. Here are just a few examples of what a QR code can do: [Note: all these actions are performed on your smartphone]
- Open up a website
- Copy contact information into your address book
- Type in a phone number (Called “Click-to-Call”)
- Send a text
- Open a YouTube video
- Open up a map in Google Maps
- And many other useful (and geeky) stuff!
By having unique bar codes on paper and offline media, marketers can unleash the power we're getting used to with online marketing. Things like:
- Engaging consumers with relevant content and information
- Track marketing campaigns to find out what's working (and what's not)
- Find out actual ROI from offline marketing efforts
- Make it easier to do business and connect with customers
- Use technology to stand-out from the competition
- “Power-up” social media
OK…let's move you into the 21st century!
Go grab your smart phone and follow these simple instructions.
- On your smart phone, open up the App Store.
- Search for “QR Code Scanner”.
- You should see a list of different apps. Go ahead and pick a free one that has a lot of good ratings. Don't worry too much, they pretty much all do the same thing.
- Once it loads, open the QR Code scanner app.
- Aim your camera at the QR Code you see in this post….yes, on your computer screen!
- Voila! The code has just told your smart phone to go to my QR Code landing page where you can sign-up for my email newsletter!
Wasn't that easy!? (And now that you're signed up to my newsletter, you'll be the first to know about my next helpful blog post)
But seriously…I just used that as an example. I'm not a fan of QR Codes on screens where things are clickable anyways. QR Codes are best used on offline media like business cards, posters, post-cards, newspapers, calendars, etc.
That was fun and all, but how do I use QR Codes in my Wedding Photography Business?
Great question! And in future posts I'll walk you through some different QR Code strategies to give your marketing a boost.
For now…I'll leave you with an assignment.
Go to a QR Code generator like www.beqrious.com. Look around on that site and see if you can find a way to generate a QR code that has all your contact information in it. Now if you can get that QR Code image on your business card and make it easy for people to add your info into their address book……quess who might get a call or an email the next time those people are looking to hire a pro?
That's what I'm talking about.